is the only travel company with a spot in this year’s Super Bowl ad lineup

The fact that there are zero crypto advertisements in this year’s Super Bowl is not a good sign for that industry, but what does it mean that there’s only one travel-related advertiser?

Last year’s big game featured three travel-themed advertisements, but in 2023, only shelled out the big bucks again this year to air a spot for broadcast in the United States. Perhaps it means that travel businesses are doing so well  that they don’t need to advertise at the moment. Or maybe the competition is eating’s lunch and they need to catch up. Whatever the reason, here is their spot which stars comedian Melissa McCarthy:

It reminds me an awful lot of the advert with Katy Perry, but with a less catchy tune and less inspired costumes.

So has Melissa McCarthy inspired you to book your next trip with or has Katy Perry convinced you to stay home and order something to eat instead?

If you want to see all of the other ads that aired during the big game, follow this link.


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