Outside of its ski destinations, tourism in Canada during winter has always been a bit of a hard sell, but Québec City Tourism, in collaboration with Ateliers du Carnaval de Québec, has come up with a unique way to let visitors experience winter right in the middle of summer.
Seeing that the province is in the midst of a record-setting heat wave with temperatures in the high 30s Celsius, the promotion is either a stroke of genius or blessed by fortunate timing.
A 26-by-9-foot container, refrigerated to 4 to 8̊⁰C and decked out in all the trappings of the snow season has been set up near Dufferin Terrace in Quebec City to offer tourists a feel for Québec winters, with ice sculptures, a mini ice hotel, a ski lift, a Québec décor, and videos on popular seasonal activities.
The container will be open noon to 9 p.m. seven days a week until September 3, 2018 next to Dufferin Terrace between the Samuel de Champlain monument and the Fairmont Le Château Frontenac Hotel, which is Ground Zero for tourists and locals alike.
As an added bonus, Bonhomme Carnaval, the famed mascot of the city’s winter carnival, will be making surprise visits throughout the summer.
To reduce the ecological footprint of Micro Climat(e) and support carbon neutrality, 1,000 trees have been planted as part of the green program of the Fairmont Le Château Frontenac Hotel “Château Boréal”.
The container is easily transportable so expect it to go on tour eventually as the city continues to promote winter tourism.